In the other world title fight on the undercard, defending WBC welterweight champion Mario Barrios retained his title against Abel Ramos after a barn-burner of a contest which the judges ruled a split decision draw. The tepid anticlimax of the main event was a poor climax to what had been a thrilling night of boxing. Highlight the people behind your brand, share their stories, and create a personal connection with your audience. Influencers revived it by offering free content leading up to pay-per-view events, hooking fans before asking for their money. Apply this to your brand by offering free value—whether it’s content, trials, or consultations—before asking for a commitment. Neither of them, at this point of their professional careers, resembles a genuine contender.
FIGHT CARD
According to Netflix, that makes it the “most streamed global sporting event ever.” The fight garnered an estimated average minute audience (AMA) of 108 million live viewers globally. The event peaked at 65 million concurrent streams, with 38 million concurrent streams in the US. Total viewership AMA estimates are derived from TVision data in the US and first party data in global markets. Tyson competed between 1985 and 2005, amassing a record of 50 wins from 58 fights, including 44 by knockout with six losses. He holds the record for the youngest boxer ever to win the heavyweight title at 20 years, 4 months, and 22 days. His career was marred by controversy, including a rape conviction in 1992 and a disqualification for biting the ear of his opponent, Evander Holyfield, in 1997.
Taylor previously won the initial bout between the two via a split decision. Other fights included one between Mario Barrios and Abel Ramos for the WBC welterweight world title that ended in a split draw, and Neeraj Goyat defeating Whindersson Nunes via unanimous decision. For marketers like us, this matchup isn’t just a fight—it’s a case study in the evolution of boxing’s marketing. Tyson represents the golden age, when fights were cultural milestones, and promoters wove rivalries into compelling narratives. Paul is the poster child for the influencer era, where social media, viral moments, and personal branding—even if that brand is brash or arrogant—dominate.
“This is the biggest event, over 120 million people, we crashed the site. “I knew it if went to the judges it was going to be a little shady,” she said, later describing the darling of Irish sport as a “dirty” fighter. The result was not well received by the Texas crowd, who roundly booed Taylor as she claimed her belts, before heralding the fight as “an amazing moment in women’s boxing”. Tyson refused to say he would not return to the ring in the future, even suggesting he would be open to fighting Jake’s brother, Logan Paul, who went the distance with Floyd Mayweather in 2021. Despite a bright start and the bout being fought over two-minute rounds, Tyson badly tired and was barely able to land a glove on Paul, who danced around the ring to jeers from the capacity crowd at Arlington’s AT&T Stadium.
- Swiping at the empty air had worn him down something fierce, though clearly not fierce enough to keep him down.
- This fight against Jake Paul marks Tyson’s first professionally sanctioned bout since 2005.
- But Netflix Vice President Brandon Riegg, who admits the Jake Paul vs. Mike Tyson fight is “not for everyone”, says only time will tell if the streaming giant’s foray into live sports broadcasting will pay off.
- Jones, who appears to want to retire after the Miocic fight as the sport’s GOAT, has been accused of ducking Aspinall, worried that the Brit might tarnish his legacy.
The fight, streamed live on YouTube, attracted 1.6 million viewers and sold out London’s Copper Box Arena. Tyson’s rematch with Evander Holyfield in 1997, infamous for the “ear-biting incident,” drew 1.99 million pay-per-view buys, generating over $100 million in revenue. The fight wasn’t just a match—it was a global event, meticulously crafted to keep audiences glued to their screens. The undercard features a rematch between Katie Taylor and Amanda Serrano for Taylor’s lightweight titles.
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With the sporting world waiting for Tyson and Paul to take to the stage, a rematch of one of the best women’s fights in boxing history took place in the co main-event. And Serrano put in a stunning effort in what appeared to be a title winning performance to revenge her career loss to Taylor. Influencer marketing can amplify an event’s reach jake paul next fight by bringing in personalities that resonate with target audiences. For brands, partnering with influencers who can share authentic, real-time reactions and behind-the-scenes content helps create excitement and relatability. It’s key to select influencers whose audiences align with your goals, as this can help attract new viewers and engage demographics that might otherwise be missed.
What was the purse for Jake Paul and Mike Tyson?
Jake Paul cruises to victory over Mike Tyson
Mike Tyson has reportedly spent a large chunk of his $US20 million fight purse from the Jake Paul bout on a $US13 million ($A20.
Likewise, Rock’s special appeared on the Global Top 10 chart for one week, but this was before Netflix began reporting views as opposed to just hours viewed. With a run time of 69 minutes or 1.15 hours, and Netflix defining a view as total hours viewed divided by total runtime (in hours), that comes out to approximately 15.47 million views. Other events, like the “Love Is Blind” live reunion, did not make the Global Top 10 list nor the US Top 10 list. Mike Tyson said he has “no regrets” about his boxing match with Jake Paul and hinted that it was his last time in the ring in his first comments since losing the much-anticipated and much-disappointing fight.
This wasn’t just about Ali reclaiming his title—it was about identity, belonging, and cultural resonance. The first fight on the card for Tyson vs Paul begins at 12pm, November 16th, Australian Eastern Daylight Time (AEDT). Be warned, though, there are six other fights on the card before the two main draws. The main undercard is between two of the world’s best female fighters, Katie Taylor and Amanda Serrano, for Taylor’s IBF, WBA, WBC and WBO women’s super-lightweight titles. While this is a real fight, it’s not the one most MMA fans want – they’d rather see Jones take on British fighter Tom Aspinall, or former UFC heavyweight champion Francis Ngannou.